Company research · Index
Base44
An example of a small, founder-owned team building a valuable software business, and a tool a solo founder can use to deliver an app.
Editorial assessment · not an autonomy audit
Primary sources checked . Published claims and terms reviewed; no independent product or financial audit.
The recorded proposition
App creation includes backend, authentication and hosting. Superagents additionally advertise scheduled tasks, event triggers, outreach and reports across connected tools.
Where humans remain involved
The user defines the job and explicitly grants tool permissions. The Superagents page does not establish the ongoing review and repair rate.
Vendor claim
Source: Base44 Superagent permissions ↗What still needs evidence
Keep exit-era revenue and headcount paired. Separately establish customer-business operating hours and autonomy; the acquisition supports the exit claim, not full operational autonomy.
Customer evidence and its limits
A February 16 customer interview reports Lunair's $100K revenue in two months and $8K MRR, with founder-led LinkedIn marketing and partnerships. These are vendor-published customer figures, not independently audited or proof of unattended operation.
Customer account · vendor published
Source: Base44 / Lunair customer interview ↗Lunair's cumulative revenue and MRR are different measures. Its page retains an older $50K/30-day teaser. Base44's acquisition remains separate from customer-business outcomes and Superagent autonomy.
Financial and team context
Reported figures retain their original scope. Revenue periods and headcount dates may differ; these are not a current audited financial statement.
- Revenue / ARR as recorded
- $3.5M at exit → $150M under WixSource: Getlatka / Wix earnings ↗
- Company human headcount
- 9Source: TechCrunch (1 founder + 8 staff) ↗
- Funding as recorded
- $0 (bootstrapped)Source: TechCrunch ↗
Round / transaction: Acquired by Wix for $80M cash + earnout
Recorded date: 2025-06
Pricing and commercial terms
Free includes 25 message and 100 integration credits monthly. Displayed annual-billing equivalents: Starter $16, Builder $40, Pro $80, Elite $160 per month. These prices require annual billing; connected third-party services can charge separately.
Published terms
Source: Base44 pricing · annual billing display ↗Published information checked 2026-09-10; taxes, account eligibility and checkout terms may differ. Unresolved pricing is explicitly marked above.
Recorded referral terms: base44.com/affiliates — flat $100 per successful referral, $300 minimum payout, monthly payments. These terms have not been revalidated for this profile.
Founders and recorded roles
Maor Shlomo
Israeli; ex-Explorium co-founder; built Base44 solo after IDF reserve duty.
Recorded technology stack
- Claude Opus
- GPT-5
- Gemini 3 Pro
- Built-in auth, DB & hosting
Components listed in the research record; integrations have not been independently tested here.
Research timeline
2026-05
Wix Q1 2026 earnings: Base44 surpasses $150M ARR.
Direct article link not recorded.
2026-03
Calcalist: Base44 hits $100M ARR nine months after the Wix acquisition.
Direct article link not recorded.
2025-06
TechCrunch: 6-month-old, solo-owned vibe coder Base44 sells to Wix for $80M cash.
Direct article link not recorded.
Sources and coverage limits
Product, pricing, human involvement and customer-evidence sources were checked on 2026-09-10. Financial figures, founders, stack and the timeline retain their historical research scope. Company announcements, sponsored articles and founder interviews can establish what was said; they do not independently prove sustained autonomy or revenue.